11/03/15- Paula's Eating/Exercise Journal: Thursday

by Paula (Clean Eating Expert) 4. November 2014 21:13

 The Halo Effect- Part 1

I was a marketing major in college.  I understand how advertisers use words/campaigns to communicate to you, the consumer, what you need, whether you do or not.  This process is in full force with organic food sales.

The industry has utilized this in sales for gluten free, low-fat, fat-free, whole grain, and organic products in general.

Today we will highlight the advertiser’s claims and tomorrow we will frankly look at the realities of their claims and what you really need.

Gluten Free- Products designed for people with celiac-disease (inability to digest gluten).  People use gluten-free to relieve side-effects of irritable bowled syndrome, and attention deficit disorder.  Many people think gluten free will help them lose weight.

Low fat/Fat free- Consumers feel that if they eat foods that are fat-free or low-calorie, they can eat more of them, and still lose weight.  Low-fat diets can be filled with refined carbs, sweeteners when they are sourced from processed foods.

Whole Grain- Whole grain products are filled with grains that are less processed.  Whole-wheat flour has 25 percent more protein, 78 % more fiber, and 93% more vitamin E.  Eating whole grains and carbohydrates are a positive part of clean eating.

Finally, there has been a huge increase in sales for organic foods.  Organic products have not been grown with pesticides.

Tomorrow we will evaluate how the marketing push for these products can alter your understanding of “what’s best for you”, creating a halo effect on you as a consumer.

Thursday 11/03/11 - Workout Diary:

Recumbent bike- 30 minutes

Strength train- biceps

biceps curl- 12 lb

hammer curl- 12 lb

standing cable concentrated curl, on Bosu- 1 tube

single arm curl in plie- 10 lb

wide hold biceps curl- 26 lb padded bar

Thrusday 11/03/11-  Food Diary:


1 cup organic egg whites, 1 cup organic spinach, 3 asparagus ( 140 cal)

whole wheat toast, I Can't Believe It's Not Butter( 80 cal)

A.M. Snack-

apple ( 57 cal)

15 almonds, no-salt, roasted (130 cal)


3oz. mahi mahi (120 cal)

Salad, 1 cup organic spinach, 1 tbls adamame, 3 asparagus, 1/4 cup brocolli slaw, 1 orange sweet pepper (78 cal)

P.M. Snack-

1/2 cup non fat cottage cheese (80 cal)

whey protein shake (150 cal)

Dinner- carryout- approx. calorie counts

3 1/2 oz filet mignon- no sauce, no butter (394 cal)

1/2 sweet potato-dry (121 cal)

 asparagus(60 cal)

spinach salad, onion, light amount of gorganzola, balsamic vinegrette ( 70 cal)

1 piece whole wheat bread ( 120 cal)


carrot cake 1/3 piece, shared ( 250 cal)



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